Festival Inns

JAN 2005 – JUL 2006
Media and Marketing Consultant

In January of 2005 I was approached by Iain Pert, Director of Operations, to develop better ties with the media and to create positive media based marketing opportunities for the company. I was glad to take on this challenge during a testing time for the on trade industry and Festival Inns. This was in part due to the governments on going campaign to tackle binge drinking, the introduction of Scotland’s Smoking ban and an increasingly high level of quality competition.

Marketing / media projects of note included official Guinness World Record attempt, Annual Cask Ale Festival, Charity Fashion Show, construction and development of a monthly company newspaper The Nozzle, weekly music event promoting the best of Scotland’s underground LIVE music scene and major television cable and satellite exposure throughout the 2006 FIFA World Cup.

National awards received by Festival Inns under my direction:

October 2005:
Entrepreneur of the Year, SLTN Awards. Awarded to Kenneth Waugh, owner of Festival Inns.

October 2005:
Refurbishment of the Year, SLTN Awards. Awarded to The Polwarth Tavern.

May 2005:
Best Ambient Bar, UK Theme Awards. Awarded to Cargo.